Digital Marketing Blog

Google Penguin Update Infographic

Google have announced their latest algorithm update to follow Panda The Google Penguin update seems to have upset a lot of website owners and put a BIG question mark over whether Google have been a little too harsh with this particular update. From what we’ve seen across many of the websites we manage for our [...]

Posted May 4, 2012 by James Downton in Marketing News

by James Downton May 4, 2012

New EU Cookie Law – Is Your Website Breaking The Law?

It’s funny how a small conversation can sometimes lead to a full on investigation sometimes… Earlier this week, Gawain Lee Son (valued froggo client) from GoGreenForHomes gave me a quick call to ask my opinion on the new EU Cookie Law that comes in to place on 26th May 2012. I’d heard about the disastrous launch [...]

Posted April 6, 2012 by James Downton in Marketing News

by James Downton April 6, 2012

How To Get High Organic Rankings In The Search Engines

Video Transcription So, let’s move on… The things you need on your site are engagement, involvement, and relevant activity. Some of this is a little bit more advanced. But here’s the thing about the way Google are kind of indexing things right now. If your site’s dead. If it’s just what is called a static site [...]

Posted March 30, 2012 by Mark Donnan in Traffic

by Mark Donnan March 30, 2012

Why Only 1% Of Companies Succeed With Their Internet Marketing

Video Transcription I’m going to spend the next 10 minutes showing you why 99% of people that embark on marketing online fail. I’m going to explode you’re current capability. In 10 minutes? Big ask. And I’m going to tell you the one thing that you must get right in regard to your marketing online, and [...]

Posted March 23, 2012 by Mark Donnan in Digital Marketing, Marketing

by Mark Donnan March 23, 2012

Why Web Designers Can Be Very Bad For Your Brand

Video Transcription So, let’s move on to building your website right? So let’s say you’ve done your marketing concept test right. You know where you’re starting from. You know what your message is. You’ve done your kitchen table thing. You’ve written out your articles. You’ve got your content ready but now you’ve got to build [...]

Posted March 16, 2012 by Mark Donnan in Web Design

by Mark Donnan March 16, 2012

Targeting Buyers with Your Keywords

The best way to significantly lower the amount of visitors bouncing off your website is to be more specific when it comes to your keyword choices. Long tail keywords do just that… So What is a Long Tail Keyword? As you probably may well know already, a keyword doesn’t have to be just one [...]

Posted March 15, 2012 by James Downton in Keyword Research, Marketing

by James Downton March 15, 2012

The Power Of Niche Marketing – What Works And Why

Video Transcription Here’s the really neat thing about the internet. Measure twice, cut once, sell ten times. Sell twenty times. Sell thirty times. I used to come from the world of supermarkets where choice, too much choice was overwhelming, and supermarkets made some trade off decisions because they only had so much cubic air to [...]

Posted March 9, 2012 by Mark Donnan in Marketing, Videos

by Mark Donnan March 9, 2012

The Top 5 Must Follow Steps To A Best Selling Campaign

Video Transcription So info-preneuring as a strategy, let’s get to the content of what you do. Here’s your blueprint. Here’s another money slide for you, you might want to write this down. Info-preneuring as a strategy is you’ve got to have something to sell to somebody who wants what you have. Now online, it’s easy [...]

Posted February 24, 2012 by Mark Donnan in Marketing Campaigns, Videos

by Mark Donnan February 24, 2012

Save Yourself £50,000 – Avoid The Shiny Buttons

Video Transcription We’ve got some expert internet marketers in the room and they’ll agree with me on many of these things. So, What we talked about yesterday for those of you that weren’t here, I thought one or two of you might come back, on the second day. So we talked about knowing your customer, [...]

Posted February 17, 2012 by Mark Donnan in Marketing, Videos

by Mark Donnan February 17, 2012